Deloitte had developed a way to track the Shadow Banking industry and needed graphics for the press conference and for online. They were not sure what to do and they had already had a couple of artists back out of the job due to the complicated subject matter and Deloitte's restrictive branding rules. I started by reading through their dense, 40-page report and thumbnailing the various graphic possibilities. We then worked together to develop an online infographic that would meet most of their print-oriented brand standards. Shown below is the front and back of a placemat-sized print piece designed to take away from the press conference. The feverline chart on the back is much more complicated than I would propose doing for a general readership but Deloitte's audience of analysts were used to complicated charts and appreciated having all the components compared side by side. Click here to look at the online version of the graphic.




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